Kitchen Aid

RESULTS

• +27% e-commerce revenue
• +25% community growth
• +70% social engagement

The brand grew. The community grew faster.
+27% e-commerce revenue — +25% community growth — +70% social engagement

THE CHALLENGE

KitchenAid had earned a loyal following among passionate cooks. The challenge was making the brand relevant to anyone who has ever wanted to cook better, not just those who already do.‍

THE INSIGHT

Real cooking is failure, repetition, and progress. Own that truth, and you own a much bigger audience.

THE IDEA

You Will Make It.
A line that works two ways: the dish you are attempting, and the cook you are becoming. Inclusive, motivating, honest, and built to run across 12 markets without losing its edge.

MY ROLE

Pitch to platform, end to end.

• Won the pitch, led concept and presentation to KitchenAid EMEA leadership
• Defined the creative framework used across all 12+ markets
• Directed visual identity: photography, tone, typography, colour
• Oversaw e-commerce UX informed by A/B testing and consumer journey mapping
• Evolved the platform each year across seasonal campaigns, product launches, new releases