How to turn environmental awareness into emotionally engaging storytelling? How to increase public awareness about Biosphere Reserve?
Most people don’t really understand the importance of the Biosphere Reserves: the wildlife it houses, the delicious ingredients it produces and its contribution to the environment.
How can we help them see that the Biospheres are already part of their lives in a way that is entertaining and easy to understand, prompting them to join in the preservation?
A successful social media campaign should engage and lead people to action, and that is what we had in mind when we decided to link beloved cartoon characters to their corresponding biospheres around the world, based on their habitats and behaviours: a great way to establish an emotional connection with the audience.
We placed Nemo, Simba, Totoro, Winnie the Pooh, Pocahontas, Tarzan and more in their Biosphere of origin, inspiring people and educating on the reasons why protecting our biospheres is so important.
Our SEO research has shown people are interested in knowing where the Biosphere Reserves are located. So we decided to reveal where are our favourite cartoons places are, discovering that they are often located in important natural places. This is the simple, recognisable and emotional hook to educate further on the reasons why we should care.
Editorial storytelling, motion and immersive visuals worked together to create a playful but informative experience, balancing cultural familiarity with scientific credibility.
